We enjoyed putting together our “the Event, the Experience, the Destination” proposal with some innovative ideas, we being Mark Bates (business development), Bev Griffiths (account manager), Dave Stott (development) & Charlotte Walker (design)…

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 What we came up with…

Content management

We recommend continuing with Kentico – it’s brilliant! At no cost, we will update HIC onto the latest version of Kentico. With its easy-to-use interface, flexible design, navigation and WYSIWYG the creation of new page, news item, and e-letter, e-mail and event announcement templates speeds up communication. An event calendar, booking system and direct link to YouTube module is included too.

Video

We love video over the web too – and have national awards and our own production crew to back it up.

We’ve just finished another ‘run off our feet’ Great Yorkshire Show featuring video and live media streaming. We think video would be a great vehicle for the HIC – video fly through showing HIC offer or perhaps invitations to events and organisers talking about the event. A quick-time video of conference being built like www.manchestercentral.co.uk provides movement and music to the site.

Check out our 2011 Video Showcase at www.netconstruct.co.uk/video

Photography

Incredible pictures are so important for any website. Using big images in banners etc. creates clear, clean and easy to understand websites. We are happy to use your stock, or if a new shoot is needed we know really talented freelancers.

Organisers planning tool

Allow event organisers to search HIC facilities based upon their own exact requirements – a conference, an exhibition, a conference with exhibition, conference plus gala dinner, etc. and also by number of expected delegates 1 – 500, 500 – 1000 etc.

Organisers only

A way to offer added value would be through the creation of an organisers’ only area which they will want to visit regularly. Access via registration to downloadable documents, order forms, delegate lists and payment facilities could be made available.

Search Engine Optimisation (SEO)

Comes as standard in all our website creations. Our length of experience in SEO will ensure your site has a robust SEO framework enabling the site to perform well and respond to the on-going development of search engines. We would set clear goals with you to measure the efficiency of SEO and recommend a digital marketing strategy supports your other marketing work.

E-marketing

The latest version of Kentico has more e-mail and e-marketing capabilities – perfect for your marketing and communication campaigns. We can help if you like. In March 2011 on the morning after the Oscars were announced we ran a joint e-mail marketing campaign with our client The Drapers Hall (which doubled for Buckingham Palace in the Kings Speech) as an extra award for “Best Location”.

Links to the Royal Hall & Sun Pavilion

One of the ways to improve online performance is through the use of linked sites to promote specific products or services. We propose the Royal Hall and Sun Pavilion remain as linked sites under the main HIC website. This ensures a “same look and feel but different” as Kentico comes with multi-site management functionality.

Social Media

Building upon your current success we’ll work alongside your Social Media consultants to ensure your new website meets your future requirements. Encourage live Tweets and sharing from delegates whilst attending events would drive traffic to the site.

Database and system integration

Database and integration are hot topics right now, which is why we have DataCollecta™.

You won’t just want the HIC site for promotion. It should help you strengthen customer relationships to an even higher level than you’re at already, and of course cut costs.

The Future

Looking ahead, other features we would really like to explore include a mobile website, e-commerce functionality for direct payment by event organisers and exhibitors and a possible rebrand with any major sponsor. Kentico is somewhat future proof – updates, additions to functionality and rebranding can all easily be introduced.

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 Understanding you.

A new website brings new opportunities, and it’s our role to provide the right level of support and innovation at all times – business ideas as well as technical.

Our value to any client therefore is in becoming a genuine extension of its internal marketing, management and IT teams.

We develop a sustainable partnership that’s about the long term, not just the project in hand. That’s why 60% of our clients have been with us for over 5 years and 20% for over 10 years.

We’d like to build that sort of relationship with HIC too. Or put another way…

Make HIC the Event, the Experience, the Destination of choice for conference and exhibition organisers

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 Our concept design

People make instantaneous judgements about whether to stay on a site and, if a site doesn’t give the right impression, users will bypass it.

- Dr Jim Jansen

Every website design and structure we create is different, reflecting the culture and character of the organisation, its objectives and priorities. Homepages are the most valuable real estate on any site. Knowing what we do now, we have applied our design principles and given you an idea of what we have in mind. Our initial concept shown here:

artwork
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 Investment

Development
Content management functional build to include basic functionality as set out above 10 days £6,750
Design
Wireframe design and visual design – approx. 4 days (incl. 2 sets of amends). Additional amends £75 per hour £2,400
Video
Dependent upon the design requirement for video. £625 per day  
Project Management
Development of website specification, project plan, user & customer experience testing and co-ordination of work to preview stage and launch support 3 days £1,500
Licence
Upgrade to version 5.5 R2 version of Kentico (currently on 4.0) nil
Optional
Training - Kentico training 1/2 day £300
SEO and digital marketing – per month (minimum contract 6 months) £1,000
Conference organiser only area – facility within Kentico nil
Organisers tool – 2 days £1,200
Downloadable Document library – 2 days £1,200
Interactive map combining 2D model, virtual tour & video fly through – 3 days £1,800
3D interactive floor plan in colour POA
Social Media - Off site Blog transferred onto new site - 1 day £600
Import existing WordPress Blog content onto new site - 2 days £1200
Annual Costs
12 months web hosting on a shared server with 1Gb disk space and 2Gb bandwidth per month.
No charge, continuation of current service
nil
12 months technical support and maintenance (8hrs) re-stockable.
No charge, continuation of current service
nil
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